The Power of Content for Full-Funnel B2B Marketing Strategies

Part 1: Quality content is king

Photo by Kenny Eliason on Unsplash

According to a 2023 Chief Marker survey, 62 percent of respondents pointed to content marketing as the channel producing the most leads. The survey also reports that 76 percent of enterprise marketers believe content marketing has become more critical to their organization in building a full-funnel strategy and generating leads over the last year.

In other words, content remains key to ensuring your brand connects with the reader and shows how unique your product or solution is. This is understandable; a well-defined content strategy helps you create meaningful, cohesive, engaging, and sustainable content that attracts and retains your audience. It is also vital to build awareness and ensure your customers have your brand at the top of their minds when considering options.

But how do you unleash the power of content marketing to a full-funnel strategy? This will be a multi-part series focusing on all elements of content marketing: the content, how to create a content strategy, what types of content there are and how they can help support a full-funnel marketing strategy, and how content can be ideal for demand generation. Enjoy part one now and follow me for the next installments in this series!