Leveraging Technology to Create Enhanced Account-Based Marketing Initiatives

Key components of a tech stack and how to build yours

Photo by Lukas Blazek on Unsplash

Critical to a comprehensive account-based marketing (ABM) strategy, is technology. With a myriad of tech options available to marketers though, it can be difficult to determine what is best for you.

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Lifestyle turned content marketing and thought leadership writer. I specialize in tech writing and content writing. Find me at: schmidtwrites.com

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Jennifer Schmidt

Lifestyle turned content marketing and thought leadership writer. I specialize in tech writing and content writing. Find me at: schmidtwrites.com