I’m a tech and thought leadership content writer and editor. I have held a variety of titles including tech writer, copywriter, content writer, policy writer, and editor. I’ve been doing this for the past eight years and when I started, full-time was the predominant option for work. …

How unconscious biases hold women back and impacts business — There are several different forms of bias. However, unconscious biases are the most common. Unconscious biases are defined as “an inherent or learned stereotype about people that everyone forms with our realizing” and are developed subconsciously, influenced largely by our environment and the beliefs of those we trust, such as…

I just finished reading a piece written by Michiel Schuer about how he hopes to bring in 100k this year through his side hustles. In the article he sites eight different ways he’s trying to make money. …

There’s a well known, but hard to remember fact about love: it takes two people in a relationship for it work. One person can’t force it, can’t make it work. No matter how hard they try. Two people have to work together and when they can’t… then it’s just one…

Key components of a tech stack and how to build yours — Critical to a comprehensive account-based marketing (ABM) strategy, is technology. With a myriad of tech options available to marketers though, it can be difficult to determine what is best for you. A dynamic tech stack allows you to clearly see what potential accounts are interacting with your marketing, website, and…

Is the end to ROI producing ABM on the horizon as well? — With Mozilla and Firefox already blocking cookies on default and Chrome launching a two-year phase-out, the end of third-party cookies is coming fast. Add to this diminishing Apple Identifiers for Advertising (IDFA) and the loss of other common identifiers, and the situation may seem bleak. Let’s face it, third-party cookies…

Five key components to consider when determining the cost-per-value of your ABM initiative — Depending on the size of your business and the accounts you target, the cost of your ABM initiative can vary greatly. Forrester found in 2019 that the “average ABM budget was around $350,000 (excluding headcount costs). For pilot programs, the budget is understandably lower — averaging about $200,000 — while…

How to master content marketing to drive exceptional ROI — I read a post on LinkedIn the other day from a marketer declaring content marketing is at an end. And sure, statistics show that up to 70% of content written is never published. I was a bit shocked. I am not sure what about the current economic climate led the…

Like most challenges, the key to executing account-based marketing (ABM) successfully at scale is having the right tools. In this case, a well-orchestrated marketing tech stack. When looking at the market for marketing automation software specifically, there are a plethora of options. …